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PARIS DESIGN WEEK, LES DOCKS-CITE DE LA MODE & DESIGN, 6-13 SEPTEMBER 2014

Since 1992 the spirit animating the art and design school of Reims has permeated both students and teachers through artistic gesture, thoughtful materials and modern solutions in a saturated world. An invitation went out to alumni, current students and faculty, and a collection of objects were selected to show the unpredictable nature of creation in a world inundated by the mundane.

A series of workshops asked the following questions:

Why in 2014 is design so obvious? Why, no matter where the location in the world, does every design week or trade fair seem so predictable? Why so standardized, so homogenized? Where is the surprise, the excitement? Does design have to be so ordinary?

To answer these questions, over 100 students from different artistic and design practices created a series of “mash-ups” through the “visual contextualization” of music from the 1980’s. Their research analyzed and interpreted a particular point in history, revealing the social and economic levers put in place by Thatcher and Reagan to better understand the world of the 21st century.

Videos, creative briefs and objects were the final outcome.

A viable transdisciplinary response was the result.

Paris Design Week invited Collective 1992 to bring this unpredictable methodology into the realization of a final exhibition of curated content that is anything but predictable. A crowd-funding platform with 111 sponsors coming from a multi-generational scope raised the necessary funding to make the exhibition a reality.

Concept : Earlwyn Covington
Exhibition design : bold-design
Visual identity : Studio Plastac

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